QR codes, either you love ‘em or you absolutely hate ‘em. And lately, I’m seeing more and more marketers, who are absolutely obsessed with them. They are placing them on anything and everything. This can work. But, this can also lead to disastrous failure. Here’s 7 reasons why your codes may be failing you. 1. […]

For those who don’t know, I have an obsession with data and analytics. Left to my own devices, I could spend hours upon hours “geeking” out to data, spotting trends and making connections. One of my favorite free tools to do this is Google Analytics. Now, I’m no “expert” on analytics. I’ll leave that up […]

I’m not going to sugarcoat or beat around the bush about this issue. Of course, the media hyped the coverage of the impending monstrous Hurricane Irene, but that isn’t as bad as people make it out to be. As a former journalist, who turned to “the dark side” of marketing and PR, here’s five reasons […]